A View From the Lockdown

I am one who likes to be productive. I’ve grown weary of the enforced furlough that the civil servants have foisted upon the good citizens (and properly documented guests) of the empire. Sitting on the bench as life passes us by is a tragic waste of time and as we know, time and the tides wait for no one. We can never reclaim our lost days.

It occurred to me that education can soften the blow, at least somewhat. If we educate ourselves, we’ll come out of this madness better than we were when we went in. I’ve heard that many parents are taking a stab at home schooling their children and there’s no reason why we grown-ups cannot home school ourselves.

So after you’ve rearranged closets, done laundry, dusted & vacuumed, put spring plantings into the garden and window boxes and ranked the client list according to revenue potential, you might feel ready to pursue some professional education, ideally in the form of short workshops that are offered at no charge or low charge (because you may not be getting paid for a while). LinkedIn could have what you need.

LinkedIn Learning has 15,000+ workshops and tutorials that will grow your knowledge and the price range seems to be $20 – $40. A revolving sample of workshops are free at any given time and I’ve taken three. All were useful and very well presented. https://www.linkedin.com/learning

Whatever your specialty, you are sure to find a LinkedIn Learning workshop that will supply you with relevant information that will help you serve your clients more effectively. Not only that, but you’ll earn a certificate that will look nice on your profile.

What follows here is a sampling of workshop topics that nearly every Freelance consulting specialist and business owner might appreciate.

Business Finance

So many business owners and Freelancers shrink from the financial management aspects of our ventures. It can be intimidating. A good teacher will break it down and show you that you already know how to do most of this stuff if you’ve ever had a job and paid rent and other expenses.

What is needed is confidence and big- picture thinking. Discover the guidance that business finance workshops will provide to support the growth and health of your venture.

Financial Modeling and Forecasting Financial Statements will explain the basics of your financial statements and how to learn from them, help you figure out cash-flow, plus teach you how to use your company’s past financial data to predict future financial performance.

Brothers Jim and Earl Kay Stice will lead you through step by clearly explained step. Earl Kay Stice holds a Ph.D. in Accounting from Cornell University and he teaches the subject at Brigham Young University. Jim Stice received his Ph.D. in Accounting from Brigham Young University, where he is the Distinguished Teaching Professor of Accounting.

Microsoft Excel

There are numerous Excel workshops and tutorials available and I am ready to dive into two or three of them, at minimum.

Excel spreadsheets make data analysis so much easier. There are even tutorials on functions as basic as filling the cells and adding highlighting color and fonts to make your data pop.

There are workshops that teach learners how to create a basic dashboard and how to create charts in Excel, from classics like bar graphs and pie charts to more recent configurations such as funnels and Pareto.

Value Based Pricing

Your business will not be optimally profitable until you learn how to properly price your products and services. Pricing for B2B services is especially challenging. The concept of Value Pricing is an excellent strategy and you can learn how to apply the principles to your venture after dipping into this most useful course.

Strategic Planning

Take your pick—Strategic Planning Foundations, Strategic Planning Case Studies and Assessing & Improving Strategic Plans, all taught by Mike Figliuolo, author, West Point graduate, former assistant professor at Duke University, author and former McKinsey consultant.

Listening Skills

I took a great one hour listening skills workshop taught by Dorie Clark, adjunct professor at Duke University School of Business, author and frequent contributor to the Harvard Business Review. Excellent communication begins with active, meaningful listening. Listening well will help you to become more persuasive, a better negotiator, a more successful sales professional and an effective leader.

Thanks for reading,

Kim

Photograph: Kim Clark. Social distance grocery shopping March 2020.