Intelligent. Trustworthy. Successful.

When advising Freelancers and other self-employed business professionals on how to increase their customer list and sales revenues, the usual recommendations are repeatedly trotted out: Exceed expectations. Network. Get referrals.  Price well.

Yet there is another way to continually, subtly, position yourself and your business enterprise as dependable and competent and that is to be well-spoken.  Whether you are in conversation with friends and colleagues, clients and referral sources, a good vocabulary is always noticed by the listener on some level.  Well-spoken people get more respect in life.  They are listened to and trusted. Expand your vocabulary and your client list may follow.

How can you add more words to your long-term memory? Read! Read for business and read for pleasure.  Read new books and explore old classics.  When you encounter an unfamiliar word, look it up and claim it as your own.  Eventually, you’ll sprinkle those words into your written and verbal communications, without sounding like a show-off. Below is a list of words that you might want to get to know and use in your life and work.

Adept

Definition: being highly skilled or well-trained in a particular discipline; an expert  Synonyms: capable, accomplished

Example: Grace is very adept at financial analysis and as a result, she was recruited by several regional and national banks.

Aplomb

Definition: self-confidence or assurance, especially when in a demanding situation  Synonyms: composure, poise

Example: Michael chaired what could have been a difficult meeting with a potentially hostile audience with aplomb.

Byzantine

Definition: devious and surreptitious operation                                                          Synonyms: complicated, troublesome

Example: Robert’s high personal ethics made it difficult for him to work for a company with such a Byzantine culture, so he tendered his resignation.

Cogent

Definition: well-reasoned, logical and compelling                                                      Synonyms: convincing, valid

Example: Yvonne and her study co-authors made three cogent arguments in favor of the proposed changes to the zoning laws.

Conundrum

Definition: a difficult problem                                                                                          Synonyms: problem, puzzlement

Example: Edward was charged with solving the shipping conundrum before the company lost money.

Cronyism

Definition: the appointment of friends and associates to jobs or other desirable posts, often evidenced by awarding promotions that are not deserved because the candidates are unqualified                                                                                                                           Synonyms: favoritism, preference

Example: It has long been said that jobs within city and state governments are obtained primarily through cronyism.

Delineate

Definition: to precisely describe or outline                                                                   Synonyms: describe, outline

Example: To ensure that things ran smoothly, the team moved to the conference room to delineate their plan on the whiteboard before beginning the project.

Deviate

Definition: to stray or depart (from a standard, course of action or the norm)    Synonyms: differ, stray

Example: If you deviate from your customer’s expectations, they may buy from competitors who offer a more consistent experience.

Dichotomy

Definition: a division into two parts, often contradictory or mutually exclusive  Synonyms: contrast, split

Example: By attempting to work half an hour on the production line, the president only further illustrated the dichotomy that exists between executives and factory workers in our company.

Disseminate

Definition: to spread or disperse                                                                                     Synonyms: announce, broadcast

Example: A downside of being a celebrity these days is that the internet makes it easy and fast to disseminate rumors about their alleged misdeeds.

Esoteric

Definition: difficult to understand except by a chosen few; a rare and special interest                                                                                                                                 Synonyms: unusual, sophisticated

Example: When speaking with prospective clients, it is recommended that you avoid using esoteric, industry-specific terms.

Fiasco

Definition: a total failure; a complicated situation that ends in failure                  Synonyms: calamity, disaster,

Example: My suit was wrinkled, my business cards got soaked in the rain and when I left, I found a huge piece of spinach in my teeth.  The whole thing was a total fiasco!

Galvanize

Definition: to propel a person or people into activity or inspiration                       Synonyms: inspire, motivate

Example: Leila gave a rousing victory speech, galvanizing her campaign volunteers to stay active on social media long after the election was over.

Incisive

Definition: penetrating, biting or remarkably clear (tone, words, etc.)                  Synonyms: clever, sharp

Example: Dan tried to counter the damaging points made by the defense attorney, but in the end, her points were too incisive and the jury sided with the defendant.

Juxtapose

Definition: place two items close together and side by side (often referring to objects that may at first seem to be in opposition or contrast)                                                       Synonyms: compare, differentiate

Example: To illustrate her point about how far the company had come, Mariam juxtaposed the image of the company’s original product with the modern version.

Leverage

Definition: to exert influence on to gain the desired effect (in business)                Synonyms: advantage, influence

Example: A buyer can limit the leverage of the seller if that buyer doesn’t seem overly anxious to acquire the product.

Litany

Definition: a long list or reciting of excuses, reasons, etc.                                            Synonyms: list, chant

Example: Jocelyn had a litany of excuses for her miscalculation — many were valid, some were not.

Mercurial

Definition: volatile or erratic; fickle; flighty, or lively and often quick-witted       Synonyms: changeable, impulsive

Example: The lead singer’s mercurial nature was well-loved by fans and the media, but brought lots of stress to his band mates.

Prudent

Definition:  wise and sensible in action and thought                                                   Synonyms: careful, shrewd

Example: Cate felt that it would be prudent to use 30% of the revenue from the sale to pay the organization’s debt and to deposit 30% into the endowment fund.

Quid pro quo

Definition: something given for something taken (you scratch my back, I’ll scratch yours) Synonyms: trade-off, equal exchange

Example: Heidi and Larry had a quid pro quo arrangement — they swapped desks, so that she could sit near her friend and he could sit near the girl he has a crush on.

Sanguine

Definition: accepting even negative circumstances with a positive attitude         Synonyms: unflappable, composed

Example: While it would make his job more difficult, Omar was sanguine when he was told he’d have to complete the project a week earlier than expected.

Untenable

Definition: indefensible, usually in relation to a difficult or impossible situation  Synonyms: illogical, unwarranted

Example: Naomi was in an untenable position; she couldn’t continue to tell her  employees to cut costs while she stayed in five-star hotels when on business trips.

Wunderkind

Definition: a young person who succeeds, usually in business                                   Synonyms: genius, mastermind

Example: The late musician Prince was a wunderkind, a highly talented guitar player, song writer and recording producer who signed his first record contract at age eighteen, with Warner Brothers.

Zeitgeist

Definition: spirit of the times                                                                                            Synonyms: outlook, trend

Example:  Ideas of world peace, happiness and rock’n’roll music defined the Zeitgeist of the 1960s in the U.S. and Western Europe.

Thanks for reading,

Kim

Photograph: Marie Curie, winner of the 1911 Nobel Prize in chemistry (for her work with radium and polonium). In 1903, she was one of three who shared the Nobel Prize in Physics. She is pictured in her laboratory, circa 1900.

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