Here is the scenario: You’re at the meeting of a local business organization, where you are well known. Forty-five minutes into the meeting, the organization Vice President sidles up to you and asks if you’d be willing to speak on a certain topic for 5 – 10 minutes, before the President delivers the closing remarks and adjourns.
You have just 30 minutes to prepare. How can you quickly organize your thoughts and create a concise and compelling speech that your audience will appreciate and that you’ll deliver like a pro? Here’s how you do it.
Every speaker must quickly capture audience attention. Open your speech with an attention-grabbing statement that expresses a point of view that you know most in the audience share. Alternatively, you can surprise or even shock the audience with an unexpected fact or a provocative question. When you open your talk, the goal is to draw audience members in and persuade them to sit up and listen.
Once you have their attention, you next show your audience that you deserve it. Earn their trust and respect when you reveal qualifications and experience that define you as an expert, or a person with special insights, who has timely and relevant information to share.
As a member of the host group you will automatically be given a measure of credibility, but you may have other qualifications that enhance your authority. The person who introduces you may share all, or part, of that background information. Stopping short of boasting, make known your claim to expertise.
Acknowledge success/ Identify problem
The organization leader who asked you to address the group will tell you what s/he would like you to achieve in your speech and if s/he neglects to do that, it is incumbent upon you to confirm the purpose of your talk. Whether there is a recent victory to celebrate or a looming challenge to overcome, call it out and rally the support of audience members. Enthusiasm and passion, expressed in a way that your audience will expect and accept, is injected here. Inspire unity for the cause.
Organization leaders may be planning to roll out an initiative and you may have been asked to speak to build member approval and solidarity around that solution. If there are good times ahead, the solution may be for members to continue their enthusiastic support of the organization and the cause. If turbulent times seem inevitable, the solution is the same. The purpose of your speech is to inspire loyalty to the organization and the cause.
Call to action
As your speech concludes you must give audience members an outlet and direction for their enthusiasm and commitment to the organization. Should they sign up for a special committee that will implement the solution, be it celebration or problem? Or is this a fundraising initiative and you’d like to inspire commitment for contributions? Give a deadline and urge immediate action.
End with a concise outline of the major points you made in the speech. Re-state the call to action and the deadline. Thank your audience.
Regarding general recommendations for public speaking, thank the person who introduced you when you take the podium. Keep your talking points simple and easy for the audience to remember. If you can weave into your speech a story that illustrates or summarizes an important point, so much the better. As Travis Bernard, content marketing guru at TechCrunch, the thought-leader technology industry blog based in San Francisco, CA says, “What would be useful for my audience to learn and how can I package this lesson or bit of information in a compelling story format?”
Thanks for reading,
Image: Edgar Bundy (1862 – 1922, British) The Coffee House Orator, 1880. Courtesy of Touchstones Rochdale Arts and Heritage Centre Museum, Greater Manchester, England