Unlock the Answers Buried in Your Website

You may be contemplating giving your website a makeover and to ensure that you include the information that prospective clients desire most before you invest time and money on the project,  you’re smart enough to collect data that will serve as your site blueprint.  You want to confirm the role of your website—how much and what kind of information will persuade prospects to pursue follow-up? Reports that indicate how visitors interact with the site are the only way to examine, consider and interpret visitor behavior and then make adjustments in the site if needed.

Google Analytics will do that job and at no charge.  Google Analytics is a most useful service that helps one to find out who visits the website, the pages that receive the most visits, the length of those visits and actions taken while on a page.

1. Acquisition

Where do site visitors come from? Are you receiving referrals from search engines, your social media accounts, or other websites where you’ve contracted to maintain a link to your website?

2. Behavior

What are visitors to your site doing? Behavior Analytics show the pages visited, the    length of time spent on each and how visitors travel through your site. You’ll learn the content that visitors value most and least.

3. Conversion

Do sales take place on your site? Do visitors sign up to receive your newsletter or blog?

4. Goals

You can create conversion metrics to track actions such as sales and registrations for a class or webinar you will give, participation in a survey, or sign-ups for your blog or newsletter.  As a brand reinforcing grace note, you may create thank you pages to acknowledge actions taken (because positive reinforcement matters!).

5. In-page analytics

Find out the percentage of visitors who clicked on links or buttons on specific pages.

6. Key performance Indicators

If you’ve developed the milestones called Key Performance Indicators that identify each noteworthy action that leads to achievement of your goal, you can monitor them.

7. Mobile

I assume that a healthy percentage of Internet users are working from a mobile device. Find out that percentage and have it in mind when you design your new site or post new content.  Make visits to your site mobile friendly.

8.  Overview

Each section of Google Analytics offers an overview report, which presents high-level data that enables you to make a basic status report of that segment of your site.

9. Queries

This gives the search engine optimization report and lets you know the keyword rankings and click-throughs for your site.


Here you’ll find five ways to see the data of any of your reports.

11. Web property ID

FYI, the web property ID is the tracking code that identifies your website with a 7 digit number, followed by the 2 digit property number.

I’m a little embarrassed to say that after putting up a website in 2007, I’ve only just signed up with Google Analytics this month.  What took me so long? I look forward with anticipation to reading and interpreting my website reports.

Thanks for reading,






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