Journalists are constantly on the lookout for interesting and engaging stories that will become the relevant content that consumers of their visual, print or online outlets seek out. Freelance consultants must always encourage the existence of confidence in our abilities and media exposure may be employed to help us to achieve that aim. We must become adept at the art of selling ourselves, that is our capabilities, to target audiences through various media channels. When we make ourselves available for commentary tin the media, we position ourselves in a very powerful way and assume the mantle of authority in our subject.
To maximize the benefits derived from your media exposure, explore ways that you might receive some media training. Media training will make you much more effective in your interactions with journalists and the technology and teach you how to get your message across succinctly and with impact. You will be on your way to becoming an effective spokesperson and journalists will return to you again and again for expert commentary on issues in your field.
Speak in a way that builds confidence in your expertise
Our body language, tone of voice and vocabulary help us to deliver our message in a positive and powerful way. When speaking on television, facial expressions and body language can overtake the value of verbal content. As example, think of political debates, televised or not. Many politicians have been declared the winner of debates primarily on their communication style. That their action items were noticeably weaker than their less glib opponent gets lost in the shuffle.
Learn how to best define and communicate your key messages
Being savvy with body language and facial expressions and knowing how to look into the camera are all good, but it’s even better when we have a relevant message or information that is communicated clearly and concisely. Media training will teach you how to speak in “sound bites” : short, easy to remember statements that focus on outcomes and information that concerns the audience, spoken in language that resonates with the audience. Three points seems to be the magic number that audiences will recall in days that follow the interview. Once you’ve enumerated your messages, you can loop back and reinforce them throughout the interview.
Anticipate difficult questions and learn to design a clear and credible response
Journalists often take a perverse pleasure in throwing interview subjects a question that might stop them cold or undermine their message. The journalists want to maintain credibility with their audience by showing that they’ve done their homework and demonstrating that don’t traffic in powder puff interviews. Media training will prepare you for challenging questions and help you learn how to anticipate the difficult questions that might be asked and to finesse your way out of tight spots, whether or not you expected that line of questioning. This skill above all others will help you to feel confident as you step into the interview.
Learn how to control your interview
The interview subject is always in control. Media training will teach you how to assert your dominant position, graciously. First, those who have clear answers that are communicated well are able to steer the interview in a direction that benefits them. This is a subtle and yet hugely important skill. One can never stop practicing. A very close second is that through media training, one learns to maintain composure, which is a defining element of trust, the appearance of competence and professional stature. S/he who maintains composure can create the outcome that is desired.
Reduce the chance of being misquoted
Under no circumstances do you want your message to be misinterpreted in any way. Being unprepared for an interview leaves one in a very vulnerable position. Credibility and reputation are at risk. Learning, practicing and perfecting the skills of defining the most important points of your message; delivering the message in “sound bites” that help the journalist as well as the audience to understand your position; learning how to control the interview; and learning how to finesse difficult questions, all the while maintaining your composure, will make you an in-demand media darling whose brand and billable hours will be greatly enhanced.
Thanks for reading,