Industry Growth Trends 2015 – 2017

Growth  is always on the minds of entrepreneurs,  business owners and Freelance consultants.  Growth is essential for the survival of a business and it can take many forms,  from an increase in current and potential customers,  to a greater number of employees,  higher profits,  or the number of products or services available for sale.  Here are projected industry trends and B2B small business growth projections through 2017 that are based on expected demand,  meaning that there will likely be more current and potential customers ready to spend money in these industries.   The list was compiled by Jackie Nagel,  author of the blog “Oh, The Places Where Your Small Business Can Grow”.

Industries expected to outpace the overall growth of the US economy are:

Technology    42% growth projected

Health care    28% growth projected

Finance          14% growth projected

Retail              14% growth projected

HR Services

Human Resources is an exceptionally broad field and all aspects are expected to show growth over the next 12 – 36 months.  Executive search,  benefits management,  payroll management,  training/ professional development/ executive coaching and compensation specialists can all expect many opportunities to expand their client lists and generate more billable hours.

Internet Security

Freelancers and small business owners do not always pay attention to the many occurrences of internet data security breaches that hackers have visited upon several large corporations.  Be advised that recently,  I was one of many who received a phishing attack email that a hacker sent illegally from the address of a colleague.  The email address lists of all recipients were at risk.  No one wants the embarrassment of a hacked email bearing our business name sent to our client list.  Internet security risks are a real concern and the need for protection is growing.  It’s time to call in a professional and set up a firewall.

Marketing Services

Small business owners often have ambitious marketing plans,  but execution can be a sticking point.  Freelancers who specialize in helping small businesses to launch their marketing strategies will be needed to bridge the time,  talent and strategy development gaps faced by many small organizations,  for-profit and not-for-profit.  The demand for social media strategies,  videography and podcast development,  website development and content marketing expertise will likewise remain strong.

Technology Services

Small business owners and Freelancers continue to explore the benefits of cloud computing for data storage,  real-time document and secure data sharing and videoconferencing.  Entrepreneurs are in search of technologies that will help them to quickly scale-up a business.  Which apps will help entrepreneurs to efficiently grow and manage their enterprise and can it all be mobile?  Demand for technological advances such as 3 D printing and online eyeglasses and contact lenses that let customers virtually try on lens ware are big new entries to the scene and the trend will be upward.  Video game and app development continues to lure talented techies into entrepreneurship as does television and home theater installation.

Green and sustainable building construction

Architects,  structural engineers,  general contractors,  electricians and manufacturers of solar panels are expected to have lots of business through 2017.  Saving money on heating and electricity with energy-efficient buildings are big priorities that real estate developers,  current homeowners and prospective buyers are willing to pay for.  Even landscapers get into the act when they design attractive alternatives to water-sucking lawns.

Boutique mind/ body fitness studios

Overweight and over-stressed Americans are ever optimistic about a new regimen to cure what ails us.  Boutique cycling,  personal training, Pilates,  yoga and meditation studios will continue to proliferate in metro areas.  These studios are less expensive to operate than traditional fitness centers primarily because participants do not perform aerobic routines in big,  mirrored studios,  nor are lines of treadmills and ellipticals needed.  Rather,  participants are confined to a mat,  stationary bike or compact training studio that is stocked with  a well-curated choice of exercise equipment.  Boutique fitness studios even use proportionately less water than traditional fitness centers because participants typically shower at home.

Thanks for reading,

Kim

 

 

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