Better Business Writing

The ability to write well is an asset and poor writing undermines the perception of one’s professional abilities.  Skilled writing is in great demand in the business world,  where content marketing and social media updates require Freelancers,  business owners and corporate marketing teams to write newsletters,  blogs,  white papers,  Twitter updates and press releases.

Some of us hate to write and we are intimidated by the prospect.  From time to time,  even good writers struggle to express their thoughts.  Submitted here are business writing tips that will help you to communicate your expertise to clients,  peers,  prospects,  hiring managers or potential business partners.

Purpose

What is your written communication meant to achieve?  Do you want to write a proposal,  a thank you letter,  a follow-up email that confirms agreed-upon actions that were discussed in a meeting,  or a message in a greeting card?

Inventory

It’s helpful to write down and list what you want to say,  in no particular order.  Don’t worry about vocabulary or grammar,  just grab paper and pencil and capture what information is necessary to convey your intentions.  Save the editing for later.

Concise,  complete and organized

Prioritize your subject matter and lead with what is most important and time-sensitive.  Write a first draft and do your best to express your information clearly and concisely.  If your communication is business,  you may choose to highlight the most noteworthy points in bullets,  so that the reader’s eye is drawn to them quickly.

Active voice

Business writing is all about action and you will convey your command of the subject or events that transpired when you write in the active voice.

Spelling and punctuation

Run the spelling and grammar check that is on your software.

Edit

Review and edit your writing and if time allows,  take another look anywhere from a few hours to a day or two later.  Allowing your writing to “rest” will sharpen your editing prowess.

Thanks for reading,

Kim

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