Freelancers who design Power Point presentations, write reports and perform accounting functions are the big winners in Freelance Nation right now. A recent review of 2Q 2013 data on 300,000 job postings by freelancer.com. revealed the results. According to freelancer.com, business owners are hiring Freelance workers to perform core functions, jobs that once were the domain of permanent employees.
Demand for Power Point slide design and production increased 35% from 1Q 2013 to 2Q 2013; requests for accounting services jumped 23% and report writing 20% between the first and second quarters of this year. By contrast, demand for copyediting during this period fell by 14%. The survey indicates that demand for Freelance skills that are mission-critical and require sophisticated and specific knowledge are on the rise.
Freelance graphic designers, especially those proficient in website and Power Point slide production, and content marketing writers are in demand. Employers are backing away from pricey advertising agencies and are continuing the transition to Freelance labor, a trend that started in the 1990s. Requests for Freelance illustration was 20% higher from 1Q 2013 to 2Q 2013 and Freelance Photoshop design increased by nearly the same amount. Banner design assignments increased by 14% and logo design projects were 9% more plentiful in 2Q 2013 than they were in the first quarter of the year. Speaking of design, 3D imaging’s depth and sophistication caused demand for 3D printing to shoot up by 17% in the second quarter of this year, over the first.
In a 2012 global survey of 3,000 Freelance professionals conducted by Elance, the online employment marketplace, respondents were queried on the types of assignments they were receiving. Web programming, website design, mobile app development, graphic design, online marketing and content writing were the predominant assignments and Elance predicted that the trend would continue into 2013. Results of the freelance.com survey support that prediction. Both surveys indicate that graphic designers, accountants, certain techies and writers are raking in most of the money in 2013.
Plan to succeed in the gig economy by identifying which of your skills clients will pay to obtain, how to package and present those skills and how to connect with paying clients. On your website and in all marketing materials, demonstrate that you are a top-of-the-line professional who exceeds expectations and works with recognizable clients. The latter may not be immediately possible, but those who provide visual products should post a portfolio that makes it known to prospective clients that your work is distinctive and not cookie cutter. Providers of intangible services should include case studies. Every website should include client testimonials.
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