Developing new markets is essential for all Freelance consultants and business owners. That means it’s necessary to be aware of major trends and even significant fads, for there is money to be made over the long or short-term. How does one learn about the existence of niche markets that may be promising for you? Stay abreast of current events by reading good newspapers, business articles, blogs and magazines. Talk to your friends, family and colleagues. Do volunteer work, go to the gym, out for a bike ride, or drinking with your pals. In other words, be fully engaged in life and the information that you seek will either come to you or will be unearthed by you. If you read the March 20 post on making your own luck, you’ll know what to do.
Career Transition consultants
How to identify a second career and segue from one’s current line of work and into what will be more personally and/or financially rewarding is on the must-do list of many professionals, employed and unemployed. Some folks are preparing for a possible lay-off, some for retirement and still others want to make a career change while they’re still young enough to enjoy it. Discovering the industry and job specs of work that resonates with you and formulating an effective career change recipe that leverages skills, relationships and whatever additional training that will open the right doors drives the business of career transition coaches. Also, companies that are in the midst of a major staff reduction often hire career transition consultants to soften the landing of employees who’ve been let go.
Generation Y Marketing consultants
Many businesses and large cultural institutions, notably ballet, opera and regional theater companies, symphonies and museums, are determined to add under 35 members to their aging family of donors and subscribers. Generation Y is integral to an organization’s survival and to that end marketing and development departments have been offering discount subscriptions, innovative social events designed with younger audiences in mind and other targeted marketing initiatives that might attact the Gen Y crowd. Institutions cannot afford to slack off on these campaigns and consultants who specialize in marketing to the under 35 cohort are being hired to keep the audience-building strategies flowing.
Home Security consultants
Listen to your local television news report tonight and you’re guaranteed to be inundated with the horrific details of lurid crimes committed in both middle class and low-income neighborhoods. Home invasions, car jackings, bullying, identity theft and shoot-outs in Wal-Mart parking lots occur with shocking regularity these days. As a result, fear for one’s personal safety is on the rise and home security consultants have seen a significant uptick in billable hours as many individuals seek to protect their physical and online security. Police officers and detectives are qualified to give advice on how to secure doors and windows and where to improve lighting, as well as give useful advice regarding mail and newspaper deliveries when one will be out-of-town and pointing out the perils of announcing your vacation plans on your Facebook page (why tip-off thieves?). Electricians are qualified to install sophisticated home alarm systems and IT specialists will set up protocols for your computer.
Home Organizing consultants
When you decide it’s finally time to get your office, closets, basement and whatever else organized so that you can live and work at peak efficiency, home organizing consultants will come to your rescue and help you purge the clutter and effectively organize, store abnd label what you will keep. The best will have training in Feng Shui. Additionally, most also give pointers on useful organizing accessories, office furniture and other tips to make your home environment pleasant and conducive to attracting good energy.
We all want to look our best, but many of us can use some pointers. There is a critical mass of shoppers (and not just the very affluent) who are willing to pay a professional shopper or stylist to help them identify flattering styles and colors and devise a mode of attire that reflects their personality and fits with their professional and social lives. Since the early 1990s, high-end department stores have offered personal shoppers to work with customers and increase sales and loyalty to the store. The notoriety of Hollywood stylists who dress the stars for award shows and other high-profile personal appearances has caused that service to trickle down to the middle class masses.
Thanks for reading,