Every business is in search of promising niche markets that will bring additional dollars to the bottom line. Some Freelance consultants successfully operate totally within a narrow yet lucrative niche, but most of us choose to expand our focus to include a particular niche market. Depending on your specialty, it could make sense for you to weigh the possibility of entering one of these growing markets. To position yourself for successful entry, it might be necessary to get some training and perhaps a certification. No doubt you’ll also need to establish a couple of key new relationships to help you get a foot in the door. But if your research and your gut tell you that there’s reason to believe you have a shot of picking up a client or two, then by all means get the ball rolling and do what you have to do.
Environmental sustainability consultants
Opportunities to incorporate environmentally smart and friendly measures into homes and offices continue to grow. The sustainability / green movement has a tremendous amount of feel-good attached, as people strive to become better stewards of our environment. Businesses and individuals are jumping onto the green bandwagon. Tax incentives to persuade businesses to go green are in place. At home, investments in energy efficiency translate into lower utility bills. If you have the qualifications to hang out a shingle and address eco-friendly sustainability, clean-tech or other green business issues, then green will also mean dollars earned. MBAs with a sub-specialty in sustainability, architects, engineers, urban planners, building contractors and electricians are who I see reaping the benefits.
Home office design consultants
If you were born with an eye for arranging furniture, understand and can communicate the benefits of ergonomic furniture and are up-to-date on bleeding edge IT products and can help people sort out their business technology needs, then becoming a home office consultant may be the niche for you. Knowledge of Feng Shui is another big plus. Many more people work from home either entirely or occasionally as compared to the 1990s and the ranks of the self-employed and telecommuters continue to grow. Even the federal government is promoting telecommuting and funding requirements to support the process have been established. Presumably, government contracts to hire home office design consultants for federal employees who are able to telecommute are available.
Americans are spending more time at home and as a result citizens are investing more money there, indoors and out. Those with green thumb or brown are hiring consultants to show them gardening possibilities and present a menu of suitable plants that will help them identify and express their preferred gardening styles. The consultants will also interface with landscapers to design the customized outdoor space. Gardening consultants style window boxes for city folk and Christmas greenery in town and country, too. There are even vegetable garden consultants.
A required course for my undergraduate degree in Psychology was called “Physiological Bases of Behavior” and in that course we examined the psychological perception of color. Hospitals have for decades used certain colors in surgical suites and recovery rooms to promote a calming vibe for patients and surgeons. Scientific research over the decades since I graduated from college has further defined the power of color to influence buying habits and stimulate appetite, which has made big-budget retail establishments and restaurant chains important clients for the color specialists.
I’ll have more niche markets for you to ponder next week. Thanks for reading,