I don’t want to brag, but…oh, yes I do and so do you! We just need to figure out how to tell people how amazing we are, how talented and lovable, without being obnoxious. Bragging is a turn off and nice boys and girls don’t.
But how do you let colleagues and prospects know what you’re good at? How do you network if you don’t know how to put your story across?
Every Freelancer needs a first rate elevator pitch. A Freelancer must be able to position him/herself as an expert, a capable problem solver who can get the job done and is therefore worthy of important assignments.
A basic elevator pitch can be broken down into three parts:
1). What you do
2). For whom you do it
3). Outcomes and benefits derived
What You Do
Concisely describe your service in straightforward and uncomplicated terms. Challenging economic times can bring the temptation to be all things to all people–let’s face it, if there’s a legal way to get paid we’ve gotta bring it on. Still clients, prospects and referral sources want to know what you are known for. Help them out and develop a niche.
For Whom You Do It
Who are your typical clients? What are they looking for when they call you? What kind of pain are they in? Prospects and referral sources need to know who you typically do business with. They need to know who might need you.
Outcomes and Benefits Derived
What’s in it for the client who hires you? Describe the problems you solve, the money you help clients make or save, how you make them look good. Mention an advantage or two that distinguishes you from competitors. Stay on top of what is going on in your client’s industry so you’ll know how to position your services in relation to the hot issues.
Practice your elevator pitch until you’re comfortable with your phrasing. Make sure it sounds natural for you and that it will spark the interest of your target customers. A basic elevator pitch should take you less than a minute to present. Your pitch can serve as a self introduction and will also allow you to transition into a more meaningful discussion of your services should an interested party want more info.
Use your bragging skills, artfully packaged in a good elevator pitch, to establish your reputation as a results-oriented professional and an available source of useful information in your area of expertise.
OK, so now that you know how to create and deliver an expert elevator pitch, it’s time to do some savvy networking!